Recent national studies shed light on the different habits and preferences of retail grocery shoppers. Applying the findings of this research can help you to organize products better in your store to appeal to the tendencies of your shoppers.
To List or Not to List
In a multi-person household, women are the primary shopper 70% of the time. Not only do women tend to grocery shop more, but they are also more likely to buy generic or store brand products than national brands. While women are more likely to spend extra time looking for lower prices and to purchase items on sale, they are also more likely to shop with a list and are unlikely to veer from the list. Therefore, it is less likely they will engage in impulse buys based only on a price reduction.
Men tend to be more impulse oriented and less likely to rely on a list, causing them to spend an average of $10 more on groceries per week than women. Men also buy more convenience products (such as easy to make meals) than women, and would rather not ask for help when looking for a particular product in order to cut down shopping time. Overall, men would rather find what they need and leave, while women will linger longer to look for better deals on items they had already planned on purchasing.
Appeal to Your Shoppers
When you organize your grocery store, appeal to both men and women shoppers. Showcase brand name convenience items in easy to see locations near the checkout or in end caps where impulse buyers are more likely to notice them. Place generic or low cost items near the higher priced name brand ones as an alternative. Use custom fixtures to draw attention to the lower prices of these items. Most important, think about who is shopping at your store, and make their experience as pleasant and easy as possible, while maximizing their purchases.