This holiday season evaluate your store display to take advantage of increased customer traffic by following these tips to help you maximize sales in your retail space.
Create a Lasting First Impression
The entrance to your retail store is your first chance to grab a customer’s attention. Take advantage of this space by placing a well organized display 10’ – 15’ back from the front door. High quality nesting tables are perfect for a welcoming entrance way, and allow you to highlight seasonal products or special offers.
Change their Mind
Outdated or run down dressing rooms can give shoppers a negative impression of your store. Customers are more likely to make a purchase after trying an item on, so be sure fitting rooms are modern and up to date. It is also important that your changing rooms are ADA compliant to accommodate all of your holiday shoppers, and ensure that they have a pleasant experience that encourages them to return.
Say Goodbye in Style
Nothing is more frustrating to a holiday shopper than a lengthy or chaotic checkout experience. Long lines, cluttered counters, and confined spaces can turn customers away from your store. Make sure your checkout counters are clear of obstructions and easily accessible. Also ensure you have enough space to accommodate a high volume of shoppers easily. Finally, while the checkout counter is a great place to showcase impulse items, make sure this doesn’t impede their ability to pay for items.
Need to upgrade your store for the holidays? Call Gabriel Logan today for high quality, custom solutions tailored for your retail experience.