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Versatile Cubes Allow for Dynamic Displays

When Ethan Allen needed a way to display a large number of lamps, they turned to Gabriel Logan for help. David Cote, manager of visual merchandising and display planning at Ethan Allen, had worked with the custom fixture manufacturer before and knew they consistently delivered high quality, reasonably priced products. Plus, their on time delivery record was impeccable.

Problem

  • Displaying a large number of lamps in flexible configurations

Solutions

  • Display cubes of various sizes

Reliability

Gabriel Logan ships jewelry and sporting goods counters to 15-20 new and existing Walmart stores every month, proving they can easily accommodate the demands of a growing company. Customers like Walmart know that no matter what challenge they throw Gabriel Logan’s way, whether it’s space, time or budget constraints, Gabriel Logan will be able to find a high quality solution.

Quality Display Fixtures

For this project, Ethan Allen specified the sizes and finishes for the cubes. They arrived assembled and ready to configure, so the lamps could be displayed prominently.

Cote sees one of the biggest benefits of the display cubes is their versatility in creating dynamic product displays. “They’re very easy to work with,” he notes. “If you wanted to arrange them differently or move them to different locations, it’s very easily done.”

Exceptional Customer Service

The main reason Cote chose to work with Gabriel Logan again was their outstanding customer service. “When we call them up and need something they’re very responsive,” he explains.

Even when a rare shipping problem occurred, Gabriel Logan worked quickly to replace the damaged cubes. “When we received our first delivery, we had a bit of damage,” explained Cote. “I sent pictures and told them what happened, and they shipped replacements very quickly. Since that first shipment we haven’t had any problems.”

And that quick response was indicative of all their interactions with Misty Wilfing, their contact at Gabriel Logan. “She was very, very efficient,” exclaims Cote. “Whenever I needed to speak with her, she was always available. When I sent an email, she responded very quickly. The entire experience was very good.”

Attention Grabbing

Even though the use of display cubes is new, and Cote doesn’t have any hard sales data surrounding their use yet, he says the staff at Ethan Allen has taken notice of the quality, and he looks forward to customers interacting with the displays.