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High Quality Fixtures, Custom Cash Wraps for LIDS

Gabriel Logan’s relationship with LIDS began in 2010 after they moved away from their previous supplier who over-promised and under-delivered. LIDS was looking for a company to provide cash wraps, embroidery stations, slatwall, divider panels and laminated trim. Gabriel Logan was able to provide a higher quality product at a better price than their previous supplier.

In June 2010, the parent company of LIDS, Genesco, acquired Sports Fanatic, with 150 stores throughout the US. During the acquisition, it was decided the Sports Fanatic stores, which are 3,000 ft, would be LIDS Locker Room, an amped up version of the LIDS franchise.

Problem

  • Expensive fixtures that weren’t acceptable quality

Solutions

  • High quality, reasonably priced fixtures
  • Custom designed cash wraps focused on associates and customers

Completely Customized

Gabriel Logan designed and developed the Locker Room by LIDS concept, then presented Genesco 3D renderings of projected in-store fixtures. The renderings included a newly designed cash wrap developed for multiple service points. Gabriel Logan’s design also focused on security and convenience to help expedite transactions.