Review last year’s holiday season
Before everything becomes too hectic, it’s a good idea to meet as a team to discuss last year’s rush. Examining successes and failures is a great way to set the tone for a successful season. Include everyone, from senior level positions to the sales team on the floor.
Examples of questions to discuss include:
- How well did your business do last year?
- What products were big sellers?
- What are your targets and goals for this year?
- Did traffic flow well during rushes?
- Were there bottlenecks or other problems that can be avoided this year?
Clean your space
Starting with a clean, organized space can help keep your team focused as business picks up. Take time to arrange your backroom with frequently used items near the front. Also, clean the space behind the checkout counter by removing unnecessary items. A fast checkout is one of the best ways to reduce crowded retail space.
It’s important to keep the front of your store clean as well. Make sure you have enough fixtures to display all of your merchandise. If you need to order more, custom built items can help you maximize your store’s layout, or freestanding fixtures can give you greater flexibility. Finally, follow our tips for maximizing sales with fixtures.
The holiday rush always throws curveballs at everyone in the retail business. However, there are things you can do to be ready for those challenges.
Reviewing policies, such as returns and shipping, with your staff can stop issues before they start.
Also, make sure you have adequate staff on hand to handle the influx of customers. It’s also a good idea to identify extra personnel that are able to fill in for unexpected absences or rushes.
Call Gabriel Logan today to learn how their high quality fixtures can help you handle the holiday rush.