Freestanding retail fixtures, or standalone display units, can be a simple, cost-effective solution for organizing and displaying merchandise in your retail store as seasons and inventory changes. But these retail fixtures can only be effective if you use them properly. The following tips can help you use freestanding fixtures to boost sales in any retail setting.
Choose the Right Freestanding Fixtures
There are many freestanding retail fixtures to choose from and each comes with its own unique look and function. In order to fully utilize freestanding fixtures, you need to first choose the proper units for your store.
- Tiered Nesting Tables: Retail nesting tables offer a wide variety of uses for retailers and can be arranged in a variety of ways to fit your space. From displaying clothing and footwear, to accessories and seasonal merchandise, nesting tables help encourage shoppers to browse more products.
- Retail End Caps: Retail end cap displays grab customers’ attention as they round each aisle. Ideal for all types of stores from small boutiques to pharmacies and grocery stores, these versatile retail fixtures keep seasonal and discounted merchandise displayed for all to see.
- 4-Way Display Fixtures: 4-way display units are very versatile and feature four slatted sides for displaying merchandise. You can use all types of slatwall accessories with these units to meet your display needs; from slatwall shelves, to slatwall wire baskets and faceout displayers, the display possibilities are nearly endless.
- H-Unit Displays: Retail H-units feature shelving on two sides between end displays. They are ideal for displaying apparel and hanging other long items.
Place Fixtures in the Proper Spots
Once you choose the proper freestanding fixtures for your store, it’s time to think about placement. If you place standalone units in the wrong spots, your sales may suffer. Customers want to be able to see and access merchandise easily, but if your retail fixtures block your most coveted merchandise or make it difficult for customers to reach the products they want, they may leave your store disappointed. Place freestanding fixtures where they don’t impede customer traffic, browsing, or purchasing. Here are some general rules for proper freestanding fixture placement:
- Use freestanding fixtures to create aisles and pathways. This will help manage the flow of foot traffic and ensure customers don’t miss the items they’re looking for.
- Place freestanding fixtures near cash wrap counters. Line the customer checkout area near cash wraps with 4-way display units or H-units to encourage impulse purchases at the point of sale.
- Place freestanding fixtures near high-performing product lines. Encourage customers to buy more products by placing standalone fixtures in your store’s most popular aisles. When customers visit these areas, the freestanding displays may prompt them to buy additional items.
Use Freestanding Fixtures to Cross-Sell
Freestanding displays are an excellent solution for showcasing complementary items and encouraging linked purchases. Because freestanding fixtures can be displayed anywhere on your sales floor, they can easily highlight common pairings in high-traffic areas.
Advantages of Cross-Selling Products
- It can make your store more profitable. Cross-selling can naturally encourage additional sales. For example, if you place both athletic shoes and athletic socks on one freestanding display such as an H-unit, customers will likely purchase both items, increasing your revenue. You can easily display the shoes on the H-unit shelves and hang the athletic socks on the end of the display.
- Customers will save time. Your customers are busy people and may not have a lot of time to browse your entire store. Cross-selling products with freestanding displays can help customers find what they need in record time! For example, if a customer heads to your clothing store to purchase a new winter coat, they may also need some gloves or a winter hat. Displaying these complementary items near each other on standalone displays will allow for a more efficient and quick shopping trip.
Tip! Always limit the number of items you are cross-selling to no more than two or three products. If you try to cross-sell too many items, customers may actually miss that the products are related to each other.
Freestanding Retail Fixtures for Every Store
No matter what you’re selling, proper use of freestanding retail fixtures can help you effectively display merchandise to encourage more sales. At Gabriel Logan, we offer high-quality and affordable freestanding fixtures and standalone display units for your unique needs. From customizable end cap displays and nesting tables, to 4-way units and H-units, we have you covered. Request a retail fixture quote today!