Gabriel Logan Hits a Home Run Outfitting Retail Store with Fixtures Before Opening Day

The Frisco RoughRiders minor league baseball team has been in Texas since 2003. But until this year, the team’s retail store was just a floating kiosk that moved around the ballpark. When the RoughRiders decided to open a permanent retail location, they called up Gabriel Logan from the bullpen to save the day. After RoughRiders decided what they wanted, Gabriel Logan went to work assisting with developing a concept, that include design and color options.


  • New fixtures that fit the brand identity were needed when they relocated to a permanent retail space.


  • Gabriel Logan worked with the store to determine the ideal fixtures with a complementary color palette for the plans, and went from concept to delivery in a month.

Fast Turnaround

In March, the RoughRiders contacted Gabriel Logan to get the process started. With opening day scheduled for April 9, it was imperative to move quickly. “The design process was simple and selecting fixtures was easy,” says Jen Adamczyk, the merchandise manager for the team. “The whole process went very quickly. Once the finish samples arrived, the fixtures were built and delivered in four days.” Because of Gabriel Logan’s speed of delivery, everything was ready for opening day.

Fantastic Quality, Friendly Staff

Since time was of the essence, communication was vital to success. “The Gabriel Logan team was accessible and friendly and answered all of our questions. In fact, we were considering other companies to supply our fixtures, but Gabriel Logan was the only one to respond to our initial request in a timely fashion.” So far the store has been a hit with the fans. “Gabriel Logan provided great quality products, and we haven’t experienced a lot of wear and tear,” adds Adamczyk. “Customers say the store looks great, and I would recommend Gabriel Logan to others.”