Quick Turnaround on a National Distribution Plan
When Sunglass Hut began working with Gabriel Logan, they wanted to try something different. They already had established almost 2,000 locations around the world, but they came to Gabriel Logan to create a “store within a store” in Macy’s locations nationwide.
Sunglass Hut wanted to increase their presence and heighten brand awareness, and they needed the proper displays to help catch customers’ eyes.
Gabriel Logan exceeded Sunglass Hut’s expectations with a series of straight-line showcase cabinetry, lighted display cases and wall unit displays. These arrangements complemented the products and drew customers to their area.
- Expanding their presence and brand awareness
- Quality displays to create a store within a store at Macy’s locations nationwide
Making It Happen
Once the concept was in place, Gabriel Logan wasted no time implementing a distribution plan. Within 30 days, there were Sunglass Huts established in thirty different Macy’s locations. Each store had two display units. Everyone involved was impressed.